This Privacy Policy describes how Trader Winds LLC, doing business as U-Power-Shop (“we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from u-power.store (the “Site”) or otherwise interact with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” refer to any individual who uses the Services, including customers, visitors, or others whose personal information we process.

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.

Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we do, we will post the updated policy and revise the “Effective Date” above. Continued use of the Services indicates your acknowledgment of the changes.

How We Collect and Use Your Personal Information We collect personal information in the following ways:

Information You Provide to Us

When you use our Services, you may provide us with personal information, including:

• Contact Information: Name, email address, phone number, billing and shipping addresses.
• Order Information: Products purchased, order history, payment method (note: we do not store full card details).
• Account Information: Username, password, and account preferences (if you create an account).
• Customer Support: Information you send to us when requesting help.

Some features may require you to provide certain information. Without it, we may not be able to provide those services.

Information We Collect Automatically

We may automatically collect information when you interact with our Site, including:

• IP address, device type, browser type, pages viewed, referring URLs, time spent on the Site, and actions taken.
• Interaction with marketing emails and advertisements.

This information may be collected using cookies, pixels, and similar technologies. (See Cookies below.)

Information from Third Parties

We may receive personal information about you from:

• Payment providers (e.g., Stripe, PayPal) for order fulfillment.
• Analytics and advertising partners (e.g., Google Analytics, Meta Pixel).
• Hosting and infrastructure providers (e.g., WordPress, WooCommerce).
• Email marketing platforms (e.g., Mailchimp).

All such information is used in accordance with this Privacy Policy.

How We Use Your Personal Information

We may use your information for the following purposes:

• Order Fulfillment: To process transactions, ship products, and provide order updates.
• Account Management: To manage and maintain your account and preferences.
• Customer Support: To respond to inquiries or requests.
• Marketing: To send you promotional content or special offers (you can opt out).
• Security & Fraud Prevention: To detect, prevent, or respond to fraudulent or malicious activity.
• Site Optimization: To improve user experience and analyze performance.
• Legal Compliance: To fulfill our legal obligations and enforce our rights.

We may also enable third-party integrations (e.g., WooCommerce services). In those cases, your data may be processed according to those third parties’ policies.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart contents
• Analyze site usage
• Display personalized ads (if applicable)

For specific cookie usage by WooCommerce and WordPress, refer to WooCommerce Cookie Documentation.

You can control cookies through your browser settings. Blocking cookies may affect site functionality.

We also honor Global Privacy Control (GPC) signals. If detected, we will treat this as an opt-out request for sharing/targeted advertising.

How We Disclose Personal Information

We may disclose your personal information in the following situations:

• Vendors and Service Providers: For hosting, fulfillment, marketing, analytics, and support.
• Business Partners: For advertising and co-marketing purposes.
• Corporate Affiliates: Within our company group.
• Legal Obligations: When required to comply with the law, subpoenas, or legal proceedings.
• Business Transfers: As part of a merger, sale, or acquisition.

We do not sell your personal data in the conventional sense, but we may share limited data with marketing partners (see below).

Categories of Personal Information Disclosed

In the past 12 months, we have disclosed the following categories:

We may be considered to have “sold” or “shared” personal information under certain state privacy laws, for marketing purposes only. You may opt out at any time.

Third-Party Links

Our Site may contain links to external websites or platforms. These are not governed by this policy, and we are not responsible for their content or privacy practices. Please review their privacy policies before using those sites.

Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from minors. If you are a parent and believe your child has submitted information, please contact us for deletion.

Security and Data Retention

We take reasonable steps to protect your personal information. However, no system is completely secure.

We retain personal data only as long as necessary to:

• Fulfill orders and provide services
• Maintain your account
• Comply with legal requirements
• Resolve disputes

Your Rights

Depending on your jurisdiction, you may have rights including:

• Access: Request details about the data we hold.
• Deletion: Request that we delete your information.
• Correction: Update incorrect or incomplete data.
• Portability: Obtain a copy of your data.
• Restrict Processing: Ask us to limit data use.
• Withdraw Consent: Where consent is the basis for processing.
• Appeal: If we decline your request.

You may also opt out of marketing emails at any time via the unsubscribe link in those messages.

To exercise your rights, contact us using the information below. We may request verification to confirm your identity before processing.

Complaints

If you believe your rights have been violated, you can contact us to resolve the matter. You also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may process your data outside of your country of residence, including in the U.S. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place where required.

Contact Us

If you have any questions or would like to exercise your privacy rights, please contact:

U-Power-Shop

Email: client-services@u-power.store

Website: https://u-power.store